Internationally acclaimed director and screenwriter Adi Halfin joins the team of creators at DOBRO, bringing a fresh, artistic vision. Her collaboration with DOBRO not only enriches the studio’s offerings but also provides an opportunity to create innovative advertising and film projects that could revolutionize Poland’s creative industry.

Adi Halfin is a multi-award-winning director and screenwriter known for her portfolio, which includes dance films featuring sophisticated, dynamic choreography. Her ability to work with music has captivated audiences worldwide, as evidenced by awards such as Best Commercial and Best Inspirational at the LA Film Awards and Best Short at the San Francisco Dance Film Festival. In addition to directing, Adi teaches production and directing in film schools and leads dance film workshops in Europe, the US, South America, and Israel. She is currently working on her first feature film.

After collaborating on two campaigns for McDonald’s, Adi chose DOBRO as her creative home in Poland. As she herself says, “DOBRO is a team that not only delivers top-quality productions but also makes the creative process enjoyable and intimate.”

DOBRO, part of the Platige Image group, is a creative studio driven by a passion for innovation, responsibility, and trust, with a strong focus on creating work of the highest quality. DOBRO’s creativity and professionalism have been recognized with numerous accolades, including an Oscar nomination for the short film “The Dress” in 2022 and the title of the second-best production house by the KTR (Club of Creative Directors in Poland) in 2021 and 2024.

Collaborating with Adi Halfin opens a new chapter for DOBRO, bringing fresh and innovative projects that will redefine standards in film production. By combining Adi’s artistic vision with the expertise of our team, each future project has the potential to push the boundaries of production and set a new standard for creativity and artistic excellence in both film and advertising,” says Piotr Sójka, Head of Production and Executive Producer at DOBRO.