The platform will be demonstrating its new integrations with Amagi and OpenAI GPT


VIDA, the leading cloud-based SaaS platform and Media Asset Management solution from Visual Data, will showcase its new features and enhanced capabilities to the European market at the upcoming Media Production and Technology Show (MPTS), on 10-11 May, in Olympia London. Visitors will have the opportunity to experience VIDA Content OS, which is recognised as one of the most forward-thinking and foundational content operating systems in the industry. The platform has onboarded more than 2,000 users and securely stored over five petabytes of content in the cloud since its launch one year ago.


VIDA’s enhanced features, first launched at NAB2023, help content owners streamline management and broaden the reach of their content libraries, making it easier for them to monetise their content with new levels of automation to the media asset workflow. The platform incorporates OpenAI GPT, which allows users to easily create synopses and build summaries for assets, automate metadata generation, and make content easily searchable and disseminated. VIDA’s AI-enabled features deliver audio and visual analysis, including text file conversions, language translation, facial/text/shot/technical cue detections and recognition, and efficiently handles asset automation at scale.


The updated VIDA Content OS also offers enhanced FAST channel support for independent and large content owners, enabling further monetisation opportunities across the content management value chain. Thanks to its new integration with Amagi’s cloud-based SaaS technology, VIDA simplifies the delivery of content to hundreds of distribution points. Amagi’s advanced technology combined with VIDA’s AI toolset and open API architecture provides the easiest way to deliver content, serving hundreds of partners and millions of viewers watching ad-supported streaming television channels.


The VIDA ecosystem continues to evolve, and the company’s presence at MPTS is an opportunity for visitors to discover how the platform can benefit their businesses. VIDA’s platform is purpose-built for simplifying centralised content management, combining an intuitive interface, superior cloud technology, and on-demand media services backed by the company’s extensive industry expertise.


Book a demo at to experience VIDA in person at MPTS 2023, booth K35.